GIBSON | BURGESS

Gibson | Burgess Insights

Ideas for Better Operations.

Practical perspectives on process improvement, technology, nonprofit operations, leadership and turning change into action.

Process & Technology

Why Salesforce Projects Fail (And It Usually Isn't Salesforce's Fault)

Salesforce is rarely the real problem. Projects fail when organizations build technology before they define how the business should work.

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Nonprofits

What Fifteen Years Working with Nonprofits Has Taught Me

The strongest nonprofit systems are not the ones with the most features. They are the ones that make it easier for staff to serve the mission.

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Leadership & Change

The Best Strategy in the World Won't Work If People Don't Believe in It

A strategy can be technically sound and still fail if the people responsible for carrying it out never truly adopt it.

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Leadership & The Pivot Principle

Stop Sending Your Team to Conferences. Give Them Something They'll Actually Use.

Inspiration has a short shelf life when nothing changes after the team gets home. The better question is how learning turns into action.

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Process & Technology

The iPad Isn't the Strategy. What Happens After You Hand Your Team the Device?

Giving a field or sales team an iPad does not transform the business. Designing what happens on that iPad can.

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